Munchin' to do the next Super Bowl Commercial
To really prove the point that consumer opinion is critical, check this article out. Here is a excerpt:
"This year a number of advertisers, including Doritos [get the munchin' connection now], Chevrolet and even the NFL itself, held contests for creating ads or ideas for ads to run in the biggest showcase for advertising during the whole year. At a reported average price of $2.6 million for a 30-second spot during the game, which airs on Feb. 4 on CBS Corp.'s CBS network, taking a chance on an amateur isn't for the faint of heart."
I think this is great! Soliciting ideas from your most loyal customers is always smart. In fact, one of our very own writers, Cat (known here as Mrs-J), was selected to be in a Weber commercial because of her ringing endorsement of the Weber grill online. And, they sought her out!!
This is all just proof that your opinions really do matter to people and that manufacturers take notice too. Review writers are in the Big Leagues (no pun intended) now.
2 comments:
Awww shucks... :-)
The Weber commercial was really a fun thing to do. I received an email that started off much like your first email to me did, "Hi, you don't know me but..."
Part of what made the experience so great is knowing that Weber did seek out people who loved their grills. And it works both ways. One online company from whom we purchased a $1,000+ item, screwed up the order and charged us for the second order order to replace the product with the correct one, while they took three weeks to arrange special shipping to pick up the item they sent us in error. So for over a month we had twice the debt (plus interest, gee thanks!) on our credit card.
And when we asked to escalate the issue with customer service management, we were flat out denied the opportunity! "I'm sorry ma'am, but I'm the only person you can speak to about this," from the phone support rep.
I took the only route I felt I could at the time: I went online and wrote a review with a detailed account of my experience and frustration with the company.
A few weeks later I received an email from a company representative, along with an apology. They only apologized, but they certainly were made aware of the situation.
I'm still amazed at the power that one person can wield with a single review. Companies seem to have caught on that millions of people scour Internet websites daily and might just hear about their bad service or product.
The old paradigm used to be that an unhappy customer would tell 10+ people about their bad experience, whereas a happy one would not. To date, 13,151 people have clicked on my negative review of this unnamed company. The new paradigm is that an unhappy customer might tell 10,000+ people about their bad experience!
By the way, since the commercial opportunity, my husband has not once complained about my habit of staying online to write reviews. In fact, now he encourages it and suggests things I should review to me!
I love your blog entry. I'll work on mine tonight. My blog is new and I'm just getting the hang of trying to insert some humor. I haven't yet but maybe this Who am I piece will be my first. jo
http://josspaceontheweb.blogspot.com/
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