Consumer Generated Travel Reviews Continue to Get Good Press!
Recently, there has been a lot of good press around the value of peer to peer reviews specifically in the travel space. I wanted to share a few excerpts that I thought were interesting...
Just how trustworthy is Travel 2.0? By Rob Lovitt, Travel writer, MSNBC
Thank you, rossbo1, alas1976 and the rest of you folks who have recently stayed at the Doubletree Hotel Santa Ana. Based on the information you generously shared online, I now know what to expect during my family’s upcoming stay: The beds are soft, but firm; the parking is free, yet ridiculously expensive; and the chain’s signature cookies are very good, no better than Mrs. Fields and hardly ever available.
Welcome to what some have dubbed Travel 2.0, that unfiltered, open-ended universe where anybody with an ISP can discuss their comings and goings and what they found (or hope to find) along the way. The dialogue continues to evolve...it shows no sign of dying down any time soon.
The Web Gives Hotel Guests the Last Word
"NEARLY every morning, over his second cup of coffee, Tom Brady, general manager at the Affinia Chicago, logs onto his computer and surfs over to TripAdvisor.com to see if there are any new postings about his hotel. "It’s an obsession," he said. If the review is positive he moves on. If it’s unfavorable — like the complaint posted in March from a guest who had received a $90 parking ticket because of a valet’s error — he’s on it immediately. In that case, he marched straight out to the valet to find out what had happened. After identifying the guest, he made sure that the company issued an apology and a reimbursement for the ticket. "This is all over the world," he said, describing his concern about any negative comment on TripAdvisor.
2 comments:
I really like this story. Something interesting happened to me because of a TA review I wrote. I gave a low rating to a Doubletree hotel in Westboro, Mass. and recently I received an e-mail from the manager of the Extended Stay Deluxe hotel just down the street from the Doubletree. (The very hotel I was eyeing jealously as I trudged to my bleak Doubletree hotel each night.) The ESD manager said that after reading my experience about the Doubletree he hoped I'd consider staying at his hotel for future trips and that they'd do their best to ensure I had a positive experience.
How wild is that?
Knowing how actively they read TA, I'm definitely much more inclined to use them. It means they care about the opinions of not just their customers, but of customers in nearby hotels as well. Hmm.
I got the listing of a Starbucks drink changed because of a review and a $50 gift card.
I agree with you, Cat. Management, owners, etc. who do that care - even if I don't get anything it's nice to know. I reviewed a local sub shop and the owner sent me a nice e-mail. It was a positive review but not a rave review but it was fine with him. I did really bash a local restaurant and now it's out of business. I don't think I have that much power:)
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